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Toy Industry Characteristics and Pattern

Views:208     Author:Site Editor     Publish Time: 2020-11-03      Origin:Site Inquire

There are many types of toys. According to the material, it can be divided into plastic toys (such as plastic dinosaur toys), metal toys (such as car toys), wooden toys (such as wooden pirate ship toys), etc. According to the power performance, it can be divided into electric toys, non-electric toys. Toys are divided into children's toys, adult toys and toys for the elderly. People spend their entire lives in the company of toys. The toy industry is always a sunrise industry.



1. The characteristics of toys

(1) The entertainment of toys

Toys can be freely manipulated by children, such as wooden toy farm, large wooden building blocks. These toys meet children's psychological hobbies and ability levels, thereby satisfying their psychological needs, and ensuring their interest in playing, and will not be frustrated because of the difficulty or boring, you can enjoy the fun of playing in the toy world, and experience the joy of success.

hard plastic dolls


() The cultural and educational nature of toys

While toys bring joy to children, they also carry certain cultural and educational functions. According to the research results of early childhood education institutions, children understand the world through actions during infancy. Toys are brightly colored, beautiful in shape, and some are accompanied by pleasant sounds and simple actions. These characteristics make toys the best carrier of children's understanding of the world and exploring the world in infancy, such as small animal toys plastic. In early childhood, children have a preliminary understanding of the world. At this stage, toys can not only cultivate children's good character, but also an effective means of ideological and moral education such as plastic counting bears. In adolescence, combining toys and multimedia elements can stimulate children's curiosity to explore unknown things, broaden their horizons, and exercise their thinking and hands-on skills, such as Hape made from plants.


(3) Toy diversity

From design, production to sales of each toy, every detail embodies the crystallization of wisdom. Because the audiences faced by each type of toy are different, the needs of the toy market are changeable. As we all know, genes determine that the toys that boys and girls love are different. Just like Transformers and Barbie dolls, they are naturally defined by the market as different audience groups. In addition, there are differences in regional culture, consumption habits, and cultural customs, which makes toy products diversified.


(4) The trend of toys

Throughout the history of toy development, from assembled wooden toys that existed in ancient Greece to modern dolls to modern spaceships, car models, airplane models, etc., each toy matches its style, materials, and image. Toy manufacturers will choose products that best cater to market trends according to different market trends.

hard plastic dolls



2. Global industry competition pattern

The toy industry is not a new industry. It has formed a mature ecosystem, a complete industrial chain, and a clear global market positioning. The toy industry in developed countries such as Europe, the United States, and Japan is mature. Toy companies rely on the mature business model of "brand + channel" to occupy the high value-added links of the toy industry chain, with high industry concentration and large scale. Toy giants are at the forefront of the global toy market and dominate the high-end market of global toys by virtue of their long-term development, large scale, well-known brands, strong R&D capabilities, innovative ideas, global penetration promotion methods and stable sales channels.


The low-end market is dominated by toy manufacturers in developing countries. They are relatively small in scale and mainly operate in the form of OEM. The mid-end and the low-end market have fierce competition, and companies lack independent brands and industry profits. The rate is low. Like the plastic turtle toy, hard plastic dolls, and wooden shape cubes, small companies can produce them and lack competitiveness.

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