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Hape Group Invests in a New Factory in Song Yang

Views:158     Author:Site Editor     Publish Time: 2021-03-22      Origin:Site Inquire

Hape Holding AG. has signed a contract with the government of Song Yang County to invest in a new factory in Song Yang. The new factory’s size is about 70,800 square meters and is located in Song Yang Chishou Industrial Park. According to the plan, construction will start in March and the new factory will begin production in the end of 2021. The factory will be multi-functional, acting as Hape’s new production base, product warehouse and a research space for early education. It will follow Hape’s environmentally manufacturing concept to produce eco-friendly toys.  


As introduced officially, Song Yang has a pleasant ecological environment, and is known as China’s National Ecological County. Meanwhile, there is huge development potential in Song Yang, as the biggest tea market in China, No.3 in national stainless steel industry and a leader in the tourist industry. Also there are highways, a high-speed train and an airport is being built. Song Yang is the important transportation hub in South-West of Zhejiang Province, which means the county has great potential for future growth.

The government of Song Yang sincerely welcomes Hape’s investment and will keep fully supporting Hape’s further development in the county.


The Founder and CEO of Hape Group, Peter Handstein said: “Our commitment to the society – maintaining the bamboo forest, making toys out of wood, etc. – is very much in line with Song Yang’s identity, which is environmentally friendly. Especially through last year, we are finding that more and more consumers are becoming concerned about environmental protection, asking questions such as “How is it produced?” or “What materials have been used?” And I think we have a great potential in this area in the future.”

Hape pays close attention to children’s early education and we’d like to collaborate with Song Yang Kindergarten Teachers College on better education for the next generation. By introducing Western educational theories, like the Montessori Method, Friedrich Wilhelm August Froebel’s experience curriculum, etc., we can find a connection and balance between Western and Chinese methods. We will learn from each other and work together on early education which is meaningful and valuable for the whole society.   

We believe our new factory in Song Yang will play an important role in Hape’s next five year plan. As the saying goes, the longest journey starts with a single step, and with the signature on contract today, we make the commitment that we will take that first step and embark on a long journey with Song Yang. Let’s share the success together!

Hape Holding AG

Hape, (“hah-pay”), is a leader in designing and manufacturing high quality baby and children’s wooden toys made from sustainable materials. The eco-friendly company formed in 1986 by Founder and CEO Peter Handstein in Germany.

Hape produces the highest standards of quality through stringent control systems and a world class production facility. Hape brands are sold through specialty retail, toy stores, museum gift stores, school supply stores and select catalog and internet accounts in over 60 countries.

Hape has won numerous awards from prestigious independent toy testing groups for toy design, quality and safety. Find us also on Weibo( or “like” us at facebook.


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As one of the most enthusiastic players in the global toy industry, Peter Handstein established his toy empire - Hape Holding AG - in Germany in 1986...

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